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I don’t think there is a cookie cutter answer for every wedding vendor’s pricing strategy.  It will really depend on you, your goals, your target customers, your location, etc.  And some of you offer consultative services, so your pricing may vary per customer.  But nonetheless, here are my tips and ideas.

So, how do you price your wedding services so that you earn what you deserve AND still remain competitive? What price will a bride be most receptive to? These are just a few of the questions that you have to think about. Here is how I like to break pricing down in order to make smart, strategic decisions while earning the highest profit…
 
1.  First, determine your cost for each service that you provide. It sounds obvious but this is your starting point for determining your price.
 
2. Determine if your service is unique or rare?
If it is unique, you can charge a premium. Brides are less sensitive to a higher price if it signals better or distinct quality. The trick here is to make sure that you effectively communicate why and how your service is unique. It is a good idea to collect customer testimonials to help demonstrate your distinguished service.
 
If it is NOT unique, you’ll have to do some homework. Find out what your competitors are charging? Brides have access to a ton of information and will likely choose the cheaper option for a wedding service that is not unique. You’ll need to make sure that you are within that competitive range.
 
3. Provide three price packages. For the most part, people tend to avoid decisions that have extremes in them. For example, offering two prices (one low and one high price) forces a person to pick one way or the other. Instead, most people are more comfortable with three options where they can feel like they have more control over their decision.
 
4. Copy what the movie theaters are doing. We’ve all been to the movies and have had to decide on a Small, Medium, and Large soft drink. When you see…
 
Small, 12oz, $1.10
Medium, 16oz, $1.20
Large, 20oz, $1.30
 
You are more likely to go for the Large because it is such a better deal over the Small and even the Medium. With this strategy, the movie-goer received 30% more soda and only paid slightly more than if he chose the Small or Medium. The same goes for wedding services. The key here is to

1) ensure that the most expensive package offers an obviously better value and

2) ensure that your package prices are close together. Then, brides will be more inclined to choose your largest package.
 
5. Add a sense of urgency. Brides are more inclined to choose services that include words like – limited time only or must book before X/XX.
 
 
6.  Finally, it’s incredibly important to remember that there are actually bigger and better things that brides are concerned with besides price.  Yes, price is important but there are other factors that are just as influential.  Those factors are:

Brides value experiences that transform them. Even some of the shyest women embrace the spotlight on their big day. As a bride plans her wedding, she is more commonly thinking about her own personal ‘red carpet’ moment. That is the moment when everyone at her wedding will look at her in astonishment. Various vendors have picked up on this common value or mindset. What additional services can you add to your current offering in order to make brides feel special and transformed?

Brides value shared experiences. As the economy changed over the last few years, brides began to place more value on family, friendships and relationships in general. We’ve been forced to focus on the things that are really important in life – and that’s not a bad thing.  In some cases, guest lists have had to shrink and brides have had to focus on the elements that matter most to their loved ones. But behind all of that, weddings have become more intimate. What can you do to add to that intimate, meaningful experience to a bride’s big day?

Brides value experiences that are an extension of themselves. It’s no wonder that many brides are now into DIY (Do-It-Yourself) elements. They are creating their own menus, programs, favors – you name it. We tend to think this is only to save money. However, they are also doing this to put their stamp on their big day - to make it personal. Thinking beyond price and thinking deeper about the personal nature of a DIY wedding, how can you make your products and services more personalized?

Brides value things that are beautiful.  This is clear when you look at 2013 Wedding Predictions and Trends.  This is also one of the reasons why it is so important for your website, portfolio and various marketing materials to also be beautiful.  Sometimes it is hard for us to judge that for ourselves.  Ask your friends and family if your website is beautiful.

Brides choose vendors that they connect with on a personal level. With hundreds of vendors to choose from, brides are more likely to choose vendors that they believe they will get along with.  After all - if they choose you, you’ll be spending an entire day together.  The key is to make a great first impression, establish a good rapport and build trust.  What will you do during your initial conversations to establish that strong connection?  In addition, consider adding testimonials to your website to establish greater trust.

Brides choose vendors that they can connect with online on sites like Pinterest and Facebook.   According to a study by Women’s Marketing Inc., 37% of women think the primary benefit of social media is being alerted to coupons, promotions and deals by connecting with brands on social media.  This data demonstrates that women are on social media to forge meaningful connections with their personal circles, but they are also willing to interact with brands.  Look to incorporate online outreach into a sincere and personal marketing strategy.  And while you’re at it, here are some great Pinterest tips.
 
In summary, position your wedding offerings, so that they are in line with the values of today’s bride. Ultimately, this will help ensure that brides say ‘yes’ to you. - C Dyer

  5:08 pm, by bridesclubComments


Brad Buckles from Brides Club USA visits the UK Wedding Show in ExCeL London - Lancashire One on Blip

(Source: blip.tv)

  10:05 pm, by bridesclubComments


How To Choose A Wedding Limousine Service

Many people use a limousine service for their wedding. If you have the budget, consider using a limousine rental. This takes the load off of who is going to drive who where. Plans change at the last minute and now you have to scramble. But with a limousine service, the plans are not going to change. They will pick up anyone you want and take them anywhere they need to go.

limo2The rates are competitive and unless they offer coupons, or discounts on multiple cars. Most services charge 20% gratuity for the driver up front, so be sure you are getting quality before you sign. The biggest complaint about limousine services is the “no show”, or late show. When you spend money, you want a professional who knows where they are going. Why do no shows happen? Let’s not kid ourselves, we all know why. They didn’t forget, everything is written down. They know where they have to be. They over booked on your date or at the last minute needed your limo for a bigger more profitable job, or else they would be there. Airport limo companies are not good to use for weddings as their schedules are too hectic, and there’s too many last minute changes in flights and travel plans. You are much better off with a company whose specialty is weddings. The wedding limo is scheduled for you, and cannot change.

When To start Looking For A Limousine Service

A good time is 3-8 months before the wedding. We gave a deposit 7 months in advance because we chose an Excalibur and a Rolls Royce Limo, and wanted to be certain they were available. If you are using a standard limo, then 3-6 months in advance is fine. Allow 1 week to call and interview all the limousine services, and reserve one Saturday to inspect the operation of 3-5 good candidates.

Ask people you know who were recently married.

They can recommend the limousine service they used if they were happy. They can also warn you about companies they rejected as well. Also, ask your photographer. Studios know who shows up on time and who does not. In the wedding industry vendors know each other. Another source is the yellow pages. Try to pick only the companies who specialize in weddings.

Visit the limousine company and view their cars.

You must make sure the cars are kept in good condition. If the are in bad shape, you can bet that they’ll break down on the way to your wedding. If you plan to use a Rolls Royce, Excalibur, or other unique car, make an appointment with the limousine company at a time when you can see the car. This is usually early on Saturday and Sunday mornings before they leave for a wedding. You want to make sure the car you are going to pay top dollar for is in good condition. Believe it or not, many old fashioned Rolls Royce limousines are in sad shape, because they are too old. The average life of a limo is only about 3 years due to mileage. Some of the fancier old fashioned limousines can no longer be repaired for rips in the seating, or have other parts replaced, so you want to ensure you are paying for a car that is in good shape.

If you just want plain Lincoln type limousines, they all look the same. But also ask to see the premium cars listed in their ad and see if they really own it and is it all they touted it to be. One company advertised what I call a “gimmick limousine” with an extra wide “Bridal Door”, to allow the bride with a wide dress to easily pass through the door. But a friend checked it out and reported that the car was in terrible shape. So don’t just get sucked in by gimmick limousines with the beds and tubs in the back, check them out first. Don’t sign the contract for a premium limo unless you have seen it, and sat in it first. This is why you must visit the limousine service to inspect their cars.

Consumer Alert: Rolls Royce Limousines

While shopping around you’ll notice many companies in the yellow pages that claim they have have Rolls Royce or Excalibur limos. We discovered that many do NOT own the limousine, they contract it out from another source. In fact, most companies only have standard Lincolns and contract out the Rolls or Excalibur, while claiming in their ad that they have the car. They are just acting as brokers. If you want a Rolls or Excalibur, do like us and avoid dealing with these people. If they don’t own the car, they have no control over whether it will show up or not. This is a major root cause of limousines not showing up. Avoid the middleman and go right to the source. Suppose you sign a contract for a Rolls Royce. The day of your wedding Elton John flies into town for a concert and needs that Rolls Royce. Who do you think will get it? You think you will, because you signed a contract? Don’t be so naive!

You Must Have A Clear, Concise, Written Contract!

If you end up in court disputing your limo driver, the judge will say is “Where is your contract?” Make certain there is a written contract and that everything you expect of them is in writing. If they refuse or give you nothing but a bunch of verbal claims, get up and leave. Do you think they will remember 10 months from now what they promised you? A written contract will help them remember. You want the contract to state the type of limousine, how many it seats, and what package you chose. The contract must also state how long you have the limousine for. This is very important. You don’t want the driver holding out his hand for more money when you least expect it.

The contract must also state what the overtime rate is for each vehicle. If they refuse to do this for you, get up an leave. Any reputable business would have this information on a standard contract without question. The contract should also list who your driver will be. Now is the time to pin them down. Then you have a basis for a claim later. If you interviewed any drivers that you liked, then have their names placed on the contract. The contract should show how much deposit you gave, and how much is owed. Most usually require payment in full 2 weeks before the wedding.

limo

One week before the wedding, call to confirm the date and time.

Fax a precise set of directions to the limousine service, on how to get to your house, reception, church, etc. Any maps or mapquest printouts you include will be helpful. It helps even more to type the instructions, so the driver can’t show up late and say you gave sloppy instructions. Get the driver’s cellular and pager numbers also. They usually call you from the limo when they are on the way to get you.

Keep a copy of the map and directions with you on the wedding day.
You may need to give them to the driver if the limo company sends a different driver at the last minute and you don’t want to hear “so where are we going?” from the driver. Just give them the map!

Questions to ask the Limousine Company:

How many cars are in their fleet? Some services only have a few cars, but book several weddings, and contract out cars from other agencies. Our limousine service did 17 weddings the day we got married and had to contract out extra cars! But we had a contract stating the owner was our driver, and that we got their cars, so we were pretty much guaranteed he would show up. Usually the owners will be more reliable as their reputation is at stake.

Ask them how much deposit they require. The company we used only required a $20 deposit.

Ask for a flyer that shows prices in writing. You don’t want them making up inflated prices on the fly. You want a rate that is fair. Do they have a flyer with photos of their cars? If they don’t have it written down on a flyer, chances are they are unscrupulous, you should scratch them off your list, and move on to the next limousine company.

Can you bring your own champagne? The champagne they give you is barely useful for cleaning your toilet. You’ll want to bring your own maybe water for your ride, you will be thirsty after the ceremony. They provide the glasses.

Have them describe the worst wedding situations they have been in, and how they handled it.

How much is the overtime rate? Some weddings could run longer than expected, and you want to know how much the overtime rate is per vehicle that you use. You want no surprises. This is a huge source of problems for many newlyweds.

Who will be your driver? We found the owner to be a very nice gentleman and his name went on the contract to drive our Rolls. His son’s name went on the contract to drive the Excalibur. Try to get the owner or their family members to be your driver. Family members have a reputation. Always try to get the owner!

If you cancel, can you get your deposit back? Most companies will not refund deposits, so choose one with a low deposit, and be certain before you signthat this is the company you want. Don’t be a moron, give a deposit, then research limo companies. The correct order is Research, Choose, Deposit. Avoid limousine companies that charge high deposits. The company we chose however, will allow you to apply the deposit toward their services within one year. Luckily, they only require a $20 deposit. There is no reason for any limousine company to require 50% deposit.

  8:58 pm, by bridesclubComments


I really loved this article - Why I Shoot Wedding Photography -
In what has become a quarterly ritual, I submitted a selection of wedding photos to a well-known wedding magazine. They were all weddings in beautiful locations, with gorgeous color and emotion and life and LOVE. I was so proud of each of them, and happy to share the stories I’d told through photographs for each couple. A couple weeks after submitting, I got this reply: “These are all really pretty, but we want to see more details. More pictures of flowers, centerpieces, and any other details that really made these weddings special. Our Real Weddings section should give brides ideas for planning the perfect wedding.” And while I did provide additional detail photos, I also kept the original e-mail in my inbox, just… mulling it over. See, wedding publications exist to feed the industry: the florists and the lighting designers and the calligraphers and the caterers and the photographers and the thousands upon thousands of couples who will spend thousands upon thousands of dollars on their weddings. Magazines and blogs publish pictures of couples in lavish surroundings with immaculate decor, and vendors who can provide similar glitz and glam pay big bucks for full-page ads and featured banners. Many women (in particular) spends YEARS scouring these staples of wedding wisdom for the perfect dress, the perfect bouquet, the perfect cake… when they finally meet the perfect partner they’ll be ready. I’ve had my own work published in these magazines. I’ve been featured on wedding blogs. I’ve even paid to advertise with publications who “reach a bajilliondy high-end brides every month.” As I think back on the hundred-plus weddings I’ve photographed, I want to emphasize this: Every wedding is perfect. I love a good party. I love a bride in the most elaborate, fancy, princess-y dress you’ve ever dreamed of. I love custom chuppahs and embroidered aisle runners and matchy-matchy bridesmaids dresses. I love to photograph flowers and shoes. But you know why I REALLY do what I do? To photograph your parents, who will hold hands and cry on the first row of the chapel. To photograph your sister dancing with that boy she will marry in three years. To photograph those kids who will grow up so, so quickly. To photograph your grandfather, who will pass away next spring. To photograph your first kiss as a married couple, your best friend busting out her signature dance moves, the flower girl asleep under a table, and maybe even your ex looking pretty wistful as he hugs you a little too long in the receiving line. You already know: your cake will disappear in less than an hour, your flowers will wilt before the ceremony ends, and that uncomfortable tux will go back to the rental place in the morning. But those photos… they’re gonna be there forever. You’ll have them when your own kids are born, when you have the biggest fight ever with your partner and need to be reminded of how much you really love each other, when your parents pass away and you realize the last time you danced with them was at your wedding… So, nothing against the wedding magazines and blogs and their endless, passionate quest for “perfect” detail shots. PLEASE: throw the party of your lives with every. single. detail. EXACTLY as you dreamed it would be. But my job — MY job — is to see past all that. My job is to give you photos that will remind you why you had that damn expensive party in the first place. If you’re planning your wedding right now, please just close the magazine. Log out of Pinterest. And look at the person you want to grow old with. Remind yourself of why you’re doing this. And really CELEBRATE when that day comes. Don’t stress about your shoes or your cake or your flowers. Don’t stress about anything. When it’s all over, you will be married, and surrounded by the people who know you and love you most in the whole wide world. I promise: that is the Perfect Wedding. Anne
Almasy Award-winning photographer 2/26/13

  5:37 pm, by bridesclub, [ 1 note ] Comments


by: Andi WillisBride Online Columnist

Not that excited about sugar covered almonds wrapped in tulle, we don’t blame you really!

These days there are so many more interesting and unique ways of saying thank you to your guests. There are literally hundreds of bomboniere businesses popping up to help you with choosing the right gift and if you are so inclined and feel as though you can channel your inner Martha Stewart, there are sites that offer endless advice on how to personalise your big day.

great alternatives

The team at Bride Online have come up with a list of great wedding bomboniere alternatives to the humble sugared almond… we hope you like!

  • Home made jams and chutneys/chocolate sauces with cute labels
  • Playing cards designed with your names and wedding date
  • Seed packets with custom designed labels
  • Fortune cookies or felt fortune cookies
  • Personalised cookies with labels
  • Personalised chocolate bars
  • Homemade chocolates
  • tea packages in boxes with custom design labels
  • Serve handmade macaroons in your wedding colours
  • scented hand creams in cute jars with custom labels
  • sunscreen for outdoor weddings
  • Flowers- mini posies of the brides bouquet are a great Eco option
  • Seedlings in mini pots
  • Donation to a charity with a card for each guest explaining the details
  • Matches with custom designed labels
  • Eco bags
  • Home made sweets (Turkish delight, baklava etc etc)

  2:24 pm, by bridesclubComments


by Andi Willis Bride Online Columnist

Be prepared and understand that minor emergencies can and do arise. Don’t panic however - if you are well prepared these situations won’t amount to more than a slight disturbance.  Prepare yourself a wedding ‘emergency kit’ and you will be able to handle any problems with style and grace.

some things to include

Your emergency kit can include anything you think you might need on the wedding day. Some ideas include:

  • In any situation, an extra pair of pantyhose is always a good backup to have. If you do find a snag or run in your stockings, dab some clear nail polish on it. If the damage is beyond repair, simply put on your spare pair.
  • Safety pins will come in handy if you get an unexpected tear. They will also come in handy if you want to quickly bustle up a train.
  • Pack an emery board. If you break a nail, you can quickly file it down. You might also want to include some nail polish so you can touch up your nail colours if necessary.
  • A needle and thread is extra handy in case you need to do some emergency sewing. You’ll be glad you have this if some beading or sequins on your gown become undone.
  • In case of small cuts, pack a few band-aids that match your skin tone. If the cut doesn’t require a band-aid, pack tissues. These will also come in handy when you cry.
  • Bad hair days do happen! A small bottle of gel or hairspray will help tame your hair. Bobby pins and clips are also good for a quick fix.
  • Keep your smile bright and breath fresh with a travel size toothbrush, toothpaste and some breath mints.
  • Pack your purse and make sure you have a little bit of money for emergency phone calls etc.
  • Aspirins are a good idea to save you from any headaches you (or your bridesmaids) might have on the day.
  • Tuck a few crackers or cookies in a small plastic bag. You might be too busy to eat during the day. If you feel faint or lightheaded, have a bite. A small bottle of water is also a good idea. Do not pack juice, as this could spill and stain your dress.

  4:38 pm, by bridesclub, [ 1 note ] Comments


by: Carel Steyn Bride Online Columnist

It is important to take great time and care when choosing your wedding caterer. We’ve compiled a list of questions to ask your caterer and tips to ensure your wedding feast won’t be marred by any surprises.

  • If you advise your caterer of your budget, they will be able to help you work out an arrangement to suit it. Buffets are not always cheaper than sit down dinners so always ask about all your options. Prices usually depend on the price of the food that you select for your menu, not the way it is served.
  • If you have already decided on the level of formality that your wedding will have, inform the caterer as this will provide a good outline for them to create a menu for you.
  • Find out if your caterer uses fresh food and produce. Ask if any of the items are canned goods.
  • Your caterer should be able to provide you with a timetable that will state what courses will be served and when. This will help you to structure any other events at the reception, eg: speeches, cutting the wedding cake.
  • Food sometimes looks better than it tastes, so always be sure to ask for a sample of the food as this is the only way you will find out if it’s good or not.
  • Find out if your caterer offers wedding cakes in their packages. Some wedding caterers may be able to provide you with one, so this will save you going to another provider.
  • Find out if GST included in the quoted price or if it needs to be added on. Does the price include table linens, napkins, dishes, and glassware?
  • You may want the catering staff to wear uniforms on the day, so find out if this is an option with the catering company of your choice.
  • It is not uncommon that caterers will be able to incorporate your wedding theme colours into the decorations and floral arrangements of the buffet table or food station. If this is what you do want, be sure to ask if the caterer can facilitate this.

  2:56 pm, by bridesclubComments


We talked to a bride recently that told us she doesn’t attend bridal shows and wedding expos because “she didn’t want to pay to hear a bunch of sales pitches”. We were pretty surprised! Despite the fact that bridal shows are a great way to plan a wedding, many brides have a visual of them being full of gimmecky offers and pushy sales people. What these brides don’t realize is that they’re missing out on great opportunities to help them plan their big day! Here are just a few reasons why you need to attend a bridal show or wedding expo.

To save money. Lots of vendors offer great deals on show specials and packages. There are quality wedding vendors discounting their services to you anywhere from twenty to fifty percent, just for booking at the show. You can also take advantage of gown, shoe and accessory sales, last minute booking deals, and tons more. In addition to getting a great deal, you also have the opportunity to win some great prizes; just for showing up! Most bridal shows have a grand prize giveaway awarding gowns, cakes, tuxedo rentals, and even all-inclusive honeymoons. Some vendors also offer booth prizes, which can be anything from a gift basket full of goodies, to a free limo rental.

Talk to the vendors, live and in-person. Meet with bakers, reception hosts, retailers, limousine companies and much more all in one place. Talk with with vendors about their services. Are they pleasant to deal with? Do your personalities click? Could you work well with this person? Answer all of these questions and any others you might have at one time, in one place.

Try free samples of product. Sure you can shop for wedding cakes online, but can you taste them? Bridal shows and wedding expos are packed with free samples of cakes, cupcakes, hors d’oeuvres and entree offerings. In addition to oodles of food samplings, you can also hear live music from DJs and bands,  sit in stretch limos and antique cars, grab free bridal magazines, and  get tons of coupons. Hairstylists and makeup artists often provide free consultations on the day of the show, giving brides free makeup and hair trials as well.

 Take the stress out of planning your big day. Your wedding is supposed to be one of the happiest days of your life, not the most stressful. By attending a bridal show or wedding expo, you’ll get tons of helpful planning guides, budget worksheets, catalogs, and great advice from vendors who have been in the business for years. With so many wedding professionals under one roof, you could even plan your whole wedding in just one day! How’s that for easy and stress-free planning?

 Check out the latest trends. Bridal shows and wedding expos always have exciting fashion shows, featuring the hottest trends in the bridal world. Check out the latest gowns for you, your bridal party, and mom, and see what’s in style for tuxedos, floral design, and accessoriesIn addition to fashion shows, you’ll also be able to see what’s  in for favors, centerpieces, photography, and transportation.

See ideas you never thought of. My favorite part of working for a bridal show producer is that I always learn something new at every show. You can always get great ideas about things you may not have considered yet. You’ll find all sorts of inspiration for personalized ceremonies, creative seating card holders, crafty guest sign-in options, and even charitable donations in lieu of favors. You’ll be sure to see something that you hadn’t considered yet.

Have fun! Just because you’re on a mission to plan your wedding doesn’t mean you can’t have a little fun doing it. Bring your bridesmaids, try on the gowns, get a free up-do, and indulge in some cupcakes. Tell your groom-to-be to tag along, and compete in fun contests to win cool prizes. Ask dad to come along with his credit card (just kidding), and enjoy some father-daughter bonding time. Most bridal shows and wedding expos are hosted in fabulous venues like casinos and hotels, which give you the chance to bring your friends and turn it into a fun filled day with the girls.

If you weren’t convinced to attend a bridal show before you read this post, then we hope we’ve changed your mind. happening in the region. Not tying the knot in the Northeast? Use this directory to find an expo near you.

Best of luck with all your wedding plans! 

  2:24 pm, by bridesclubComments


by: Carel Steyn Bride Online Columnist

Your wedding ring and engagement rings are two of the most important and significant pieces of jewellery you will ever own. Not only are they a symbol of your love for each other, there’s also that gorgeous diamond! So, of course, you’ll want to know how to take special care of your rings.

tips to keep your ring looking fantastic!

  • Try not to wear your ring during certain activities that could damage your stone. For example, during sport and exercise - you don’t want to have a piece of gym or sports equipment making contact with your ring!
  • If you are gardening, take off yourwedding ringand put it somewhere safe. It’s very likely you could chip your diamond or even knock the setting loose if you’re doing heavy yard work.
  • When in the kitchen mixing things like pastry or dough with your fingers, take yourwedding ringoff! These ingredients will leave a layer of film on your ring which will affect the ring’s luster.
  • During activities such as housework, take your ring off as certain chemicals will spoil it. In particular, chlorine bleach and chlorinated pool water can discolour the mounting on your ring. Gold and silver rings in particular have a high chance of becoming very discoloured over time if continually exposed to the chemicals in swimming pools.
  • Remove your ring when applying everyday lotions such as sunscreen and perfume. These can clog up your diamond, and even etch coloured gemstones.
  • When you do have yourwedding ringoff, remember to store it in a safe place. It’s the last thing you’ll want to misplace. Remember to keep diamonds in a separate place from your other jewellery so as to avoid scratches.
  • Most insurance companies will include your ring under your home insurance, but you can always opt to have it insured separately.
  • Keep your ring looking good by cleaning it. To do this, simply brush it gently in the front and back of the mounting with a soft brush. Then rinse it a few times in hot water. If you want some extra shine, try soaking your diamond ring in a solution that is 3 parts water and 1 part ammonia. Set theenggagement ringon tissue paper, or gently pat it dry.

Posted from http://www.brideonline.com.au/articles/accessories/wedding_rings.htm#.UN3gZG81nh4

  1:10 pm, by bridesclubComments


Carel SteynBride Online Columnist

I was shocked to hear that at some weddings, the bride’s mum’s outfit was not her own choice. In this day and age, is it still possible that women describe to their mothers what to wear? Apparently so, so let’s look at a way to breach the subject of the mother of the brides’ dress.

Your best policy is to have an open talk with your mother on what you want her to wear and more importantly what she will look fantastic in. At no stage should you force your mum to wear anything she will feel uncomfortable in. Weddings are emotional times for parents and they feel vulnerable. The wrong outfit will simply have her feeling down in the dumps the whole day. 

Invite mum for a tea and fit session at a shop where you saw outfits that you want your mum to try on. This obviously means that you did your home work and found two or more stores that not only stock your mother’s size, but can come in on the deal to make your mum find the best outfit for herself. 

Note: Your groom will score a lifetime of her ‘welcome homes’ if he offers to pay for this outfit. Whisper this in his ear if his relationship with your mum is not as good as it could be. 

Back to your morning with mum; avoid any confrontation before you hit the shops. Some mothers sit and wait for you with a handbag full of well-meant but quite valid objections. Side step all of these by arriving with a massive bunch of flowers when you pick her up. Say thank you for bringing you up to this point and hug her for a little while longer than usual. 

Like putty in your hands. 

At the shop it is vital to be critical of the outfit and not how mum looks in it. Rather than telling her that she looks old or washed in the colour, blame the designer for not understanding what proud mums want for their daughter’s weddings. When the perfect outfit comes from the dressing room, praise her and make her feel gorgeous in that. Her smiling face will be in your heart forever. 

By the end of your day the perfect outfit will be in your shopping bag and both of you will be happy and looking forward to the day. The success of this whole exercise rests firmly on your shoulders, so do your best. 

Now to get your mother in law into that pink chiffon number!

Posted from: http://www.brideonline.com.au/articles/mother-of-the-bride/insiders-guide-to-mums-formal-wear.htm#.UNSXy281nh4

  12:10 pm, by bridesclubComments


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